I help business leaders make sensible decisions about consequential technology.

I spent nine years at Meta working on core technologies that power the internet. I have built and applied machine learning systems for more than a decade—well before the current LLM cycle made AI a board-level topic. I also own a seven-figure digital marketing agency with a 27-year operating history.

Today, I advise companies on two connected questions: how they should use AI inside the business, and how they should be found and represented outside it.

Part strategist, part technical translator, part operator—and allergic to unnecessary theater.